Brand Identity / Design direction / Shop design / Poster / Table matt / Flyer / Shop card / Menu

Tomato C Hing is a local noodle restaurant located in Sham Shui Po (2018) and Yuen Long (2020) district. The focus of the menu is its flavourful tomato broth, featuring different types of noodles and choices of ingredients to the noodle bowl. The task is to develope a visual identity, shop design and various marketing materials.

The identity should reflect the specific type of food - tomato and noodles.The concept behind the identity was adding a touch of noodles characteristics - rolled flat, cut and stretch into typography. Sham Shui Po is an area for food lovers and it suits for all ages of people, the resturant should reflect friendly, easy going and energetic spirit.

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