Rebranding / Brand Guideline

Established in 1963, the Faculty of Science has six major teaching units offering 14 undergraduate programmes and over 30 postgraduate programmes.The Faculty is now a world-class, research-oriented Faculty which leads scientific innovations across a wide range of disciplines.

Collaborated with Matisse Design and 徐緣’s Research & Marketing team, refining brand positioning and brand image of the Faculty through analyzing focus groups data and research. The goal is to build a stronger brand and influence customer's perception of the Faculty in order to promote the image of CUHK Science.

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